Steve Madden is simply America's most acknowledged shoe designer. He is said to be the fashion footwear tycoon of the 21st century, his skill and talent has been his instrument for great designs and marketing of the company's trendsetting shoes for the past twenty years. His perception in offering young, fashion forward men and women an excellent way to convey their personality by way of trend which resulted in millions of customers globally and launched his designs to the leading edge of the fashion industry. In the year 1990, Steve Madden with just $1,100 in his bank account began blueprinting shoe designs from his factory and then the Steve Madden brand was born. With pure guts, expertise in the footwear industry, and matchless creativity in designs, Steve Madden conceived his own successful undertaking. A year later, Steve brought in a redefined construction of platform shoes, which resulted in one of the most amazing success stories in the 1990's. Motivated by his admired rock and roll stars of the 1970s, the compact, chunky heel eventually became Steve's signature and a sensation in women's shoes. At present, the Steve Madden brand symbolizes a lifestyle. It is about taking on fashion while still preserving that funky energy that first labeled the brand 20 years ago.